Careers with GSMA


Employment Opportunities

Looking to join a fun, fast-paced, professional workplace? With millions visiting the Smokies each year—many of whom filter through its visitor centers—bookstore employees are some of the park’s most important ambassadors. Great Smoky Mountains Association is looking for passionate, driven seasonal sales and warehouse associates to help support and represent America’s most-visited national park. With new health and safety standards in place to protect both our team and our visitors during the pandemic, rest assured that GSMA has your best interests at heart. We’d love to have you on our team! 

Open Positions:

Ecommerce Manager

Business Outreach Specialist

Sales Assistant

Please make sure to review the qualifications for the position. You will then need to download and fill out the application. Submit your completed application, resume, and cover letter by emailing our HR department HERE. Email is preferred.


Ecommerce Manager: GSMA Headquarters, Great Smoky Mountains National Park, Gatlinburg, TN; potential for remote work assignment

Job Statement: The Ecommerce Manager oversees GSMA’s online presence including ecommerce and information webpages, as well as integration with the membership, point-of-sale (POS), accounting systems, and the organization’s marketing efforts. The Ecommerce Manager works proactively and in tandem with all GSMA departments to help the organization achieve its educational and financial goals. The Ecommerce Manager also coordinates with third-party contractors who provide the organization with marketing services, information technology support, web hosting, and membership and point-of-sale software systems.

Duties: The following duties are normal for this position. The omission of specific statements of the duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned.

  • Ensures website’s reputational integrity through monitoring of traffic, functionality, and email deliverability.
  • Manages third-party contractors to ensure they are delivering on time, on budget and meeting/exceeding deliverable quality.
  • Develops, documents, and implements new processes to improve efficiency of site management, including website bug management and managing support ticket system. Promptly communicates any website issues with all parties and submits and tracks tickets with our developers or service providers.
  • Maintains a consistent look and feel throughout all web properties by following style guides and procedures.
  • Recommends appropriate organization, budgetary, and resource changes as needed.
  • Assembles pictures, documentation, and FAB (features, advantages and benefits) sheets for products for online posting.
  • Ensures execution of promotions and markdowns in partnership with marketing and retail teams.
  • Runs, analyzes, and distributes reports related to web merchandising and marketing efforts.
  • Ensures content is SEO (search engine optimization) friendly and meets accessibility standards.
  • Audits on a regular basis all web content and other platforms to ensure accuracy of information.
  • Assists with customer service requests when needed.
  • Ensures that GSMA complies with all laws governing privacy, data protection, and ecommerce, and conforms to ethical best practices in all its business dealings.
  • Uses reasoning skills to examine issues both strategically and tactically; has the ability to determine and shift priorities quickly. Carries out detailed tasks and projects with minimal direction or supervision.
  • Employs excellent oral and written communication skills.
  • Expresses complex concepts in a clear manner.
  • Communicates via telephone, email, text, in person, and videoconference; provides information, guidance and assistance; takes and relays messages; responds to requests for service or assistance.
  • Communicates in a clear, professional manner with supervisor, employees, other departments/divisions, GSMA personnel, park personnel, freelance professionals, artists, outside contractors, visitors, the public, and other individuals as needed to coordinate work activities, review status of work, exchange information, resolve problems, or give/receive advice/direction.
  • Prepares or completes various forms, reports, correspondence, newsletters, contracts, advertisements, signs, and/or other documents as needed.
  • Operates a personal computer, general office equipment, video and audio equipment and other equipment as necessary to complete essential functions, to include the use of word processing, spreadsheet, desktop publishing, graphic design, digital imaging/illustration or other software.
  • Maintains an awareness of new technologies, products, trends, and advances in the profession; reads professional literature; maintains professional affiliations; attends workshops and training sessions as appropriate.

Minimum training and experience: Bachelor’s degree in Marketing, Web Design, or closely related field; supplemented by three (3) years previous retail ecommerce experience and two (2) years previous project management experience; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job. Experience with Photoshop, HTML, and CSS required. Experience with Magento CMS preferred, but will consider other CMS experience. Must possess and maintain a valid driver’s license.

Type: Full time, 40 hours per week
Hiring Rate:  Starting annual salary of $40,000 or higher, commensurate with experience
Hire Date: May 2021
Supervisor: Chief Executive Officer
Deadline: Applications Accepted until April 15, 2021


Business Outreach Specialist: GSMA Headquarters, Great Smoky Mountains National Park, Gatlinburg, TN; potential for remote work assignment

Job Statement: Great Smoky Mountains Association (GSMA) is seeking an experienced non-profit professional who is passionate about public lands to join their team as the next Business Outreach Specialist. GSMA is fortunate to have over 27,000 individual members and 170 business members helping the organization achieve its mission of supporting Great Smoky Mountains National Park. Our members are the lifeblood of our organization and serve as stewards of America’s most visited national park.
 
Broadly, the Business Outreach Specialist will work closely with the Membership Director to develop and grow the organization’s membership programming. They will help manage our Altru database by processing business member communications, registrations, renewals, upgrades, donations, and event ticketing and executing regular database maintenance tasks. The BOS will strive to realize retention and recruitment goals and oversee the syncing of membership information between internal systems.

The ideal candidate is highly organized, self-motivated, and outgoing with an ability to nurture relationships in our park’s gateway communities. They should be comfortable providing exemplary customer service and working directly with members, donors, all levels of GSMA staff, and the Board of Directors. 

Duties: The following duties are normal for this position. The omission of specific statements of the duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned. 

  • Recruit and retain business memberships via Lookout League-branded program
  • Build, nurture and maintain community relationships with individuals and organizations whose influence supports GSMA’s mission
  • Maintain membership records via the Altru customer relationship management (CRM) database
  • Process membership payments and maintain related accounting reports
  • Ensure the timely delivery of benefits to active members
  • Recruit donations, gifts and in-kind services from business members designed to enhance other aspects of our organization, including the individual membership program, annual Members Weekend and staff incentives
  • Offer advertising opportunities to business members
  • Work with Membership team to support Branch Out and Members Weekend programming
  • Work with Webmaster to develop and maintain business membership sections of GSMA’s website
  • Work with Marketing partner to produce press releases and social media content related to new GSMA business partners
  • Assist in the design of business membership literature and information for both internal and external sources
  • Take and/or recommend steps to ensure business membership recruitment and retention goals are achieved
  • Participate as assigned with annual Members Weekend program, which includes required on-site attendance
  • Prepare business membership reports as needed
  • Assist with development of budget data for Membership Department as needed
  • Work with Retail Department to ensure adequate staffing for all off-site and tradeshow opportunities
  • Maintain up-to-date knowledge of and practical experience with departmental membership procedures and record-keeping efforts
  • Maintain up-to-date knowledge of membership programs, including departmental regulations for data capture within Altru

Qualifications

  • Ability to determine and shift priorities quickly
  • Ability to examine issues both strategically and tactically
  • Ability to carry out detailed tasks and projects with minimal direction or supervision
  • Ability to solve practical problems and deal with a variety of variables
  • Excellent oral and written communication skills
  • Strong interpersonal skills and ability to build positive working relationships
  • Ability to express complex concepts in a clear manner 

Additional functions: Operate a personal computer, general office equipment, or other equipment as necessary to complete essential functions, to include the use of word processing, spreadsheet, database, or other system software. Performs other related duties as required by GSMA management.

Minimum training and experience: Bachelor’s degree in business, fundraising or development, nonprofit management, or related field; two (2) years of experience in development, fundraising, or sales management; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job.  Excellent written and verbal communication skills required. Experience in Blackbaud's Altru or RE required. Must possess and maintain a valid driver’s license.

Type: Full time, 40 hours per week based in Gaitlinburg, TN
Compensation: Salary is competitive and depends on the candidate’s experience. GSMA offers a full suite of benefits including health care coverage, life insurance, vacation and sick leave, and a matching 403b retirement plan. 
Hire Date: May 2021
Supervisor: Membership Director
To Apply: To apply, submit your completed employment application, resume, cover letter, three professional references, and salary requirements to peyton@gsmassoc.org. A full position description is located here. Application review will begin on May 1, 2021.


Sales Assistant: All Locations - Sevier County, Blount County, and NC

Covid Precautions for In Store Employees
Join Our Team! Make someone's visit to the Smokies special, while supporting the important work our organization does every day to benefit this national park.

Job Statement: Under general supervision, performs administrative and clerical duties in operation of sales outlet managed by the Great Smoky Mountains Association. Is responsible for assisting customers with purchases and inquiries about the Park and Association. Is responsible for sales transactions and for ensuring proper inventory of sales shelves. Will be expected to travel to other stores located in a specific area. 

Duties: The following duties are normal for this position. The omission of specific statements of the duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned.

  • Operates visitor center sales outlet; performs opening/closing procedures; operates media player to showcase video media available for sale; secures sales outlet at end of workday.
  • Provides customer service in person or by telephone; provides assistance/information related to park/visitor center services, facilities, activities, locations, distances, merchandise, charges/fees, procedures, or other issues; directs visitors to points of interest within park; provides information regarding programs of the Association and the National Park Service (NPS); provides interpretive information to assist visitors with identification of indigenous wildlife, flora, and fauna; refers inquiries to proper Association officials, NPS officials, Gateway Regional Visitor Center partners, or other personnel as appropriate.
  • Performs retail sales work; assists customers with selection of merchandise for purchase; conducts sales transactions; operates computerized cash register; process credit card payments, accepts cash payments, and makes change for items purchased.
  • Promotes the benefits of GSMA membership to visitors; recruits and processes new members and renewal members.
  • Records/secures moneys received; collects money deposited by visitors into brochure/leaflet dispensers; sorts, counts, and records money; balances cash register drawers; prepares bank deposits.
  • Maintains/stocks vending machines; collects, records, and secures money; coordinates service/repair when needed.
  • Maintains/displays shelf inventory of merchandise for sale; stocks shelves, brochure/leaflet dispensers, and display tables; places, moves, or removes stock items; replenishes items as necessary; obtains items from stock room.
  • Initiates requests for new/replacement materials from warehouse; inspects deliveries to verify accuracy and completeness of order; identifies incorrect or damaged items; packages items for shipment; communicates with warehouse personnel regarding status of orders, discrepancies, or problems; assists in conducting periodic inventories.

Minimum training and experience: Graduation from high school and 1 to 2 years of experience in retail sales, or any equivalent combination of training and experience which provides the required skills, knowledge and abilities. Must have general knowledge of the programs, goals and objectives of the Great Smoky Mountains Association and the National Park Service.

Type: Seasonal through November, 20-40 hours per week
Hiring Rate:  $10.40/hr. (25¢/hr. increase after 90 days) + incentive pay. $15 travel stipend per day for Cades Cove Visitor Center and Clingmans Dome Visitor Center
Hire Date: As Needed
Supervisor: Senior Store Manager
Deadline: Until position is filled, 3-4 spots available


Required for all Positions: Please submit a completed job application, cover letter and current resume to Kelli Green, Human Resources, 865.436.7318 Ext. 228.