Great Smoky Mountains Association partners with the National Park Service to create interpretive products related to the Great Smoky Mountains for park visitors and the public in general. Just four years after our 1953 founding, we published our first book, Mountain Makin’s in the Smokies, which remains in print even now.
Today the association maintains more than 100 publications in print and distributes more than 1 million pieces annually. These products include books, pamphlets, exhibits, audio tours, CDs, DVDs, maps and toys. GSMA is responsible for managing the interpretive products program with guidance from the National Park Service. One of our goals is to generate revenue, which is accomplished by ensuring a balance between the publications of scientific and educational subject matter with books and other products that have wide appeal to a large audience.
Due to the large financial and time commitment most projects require, it falls to the publications department to set production schedules, select writers, designers, illustrators, photographers, cartographers and printers, and determine pricing strategies.